What can technical experts do to improve the effectiveness of their presentations?
Three Tips for Improving a Technical Presentation
1. Think of your presentation as an executive summary.
Most of the time you’re not given the opportunity to cover your topic at length or in detail. So don’t try to. You’ll only frustrate yourself and your audience. (And you’ll probably confuse them in the process.)
You don’t have to present all the pertinent details in your presentation. You can make additional information available to participants a) before your presentation through reports, white papers, or articles, 2) within your presentation as an addendum or appendix, slides you don’t intend to cover unless someone asks, and 3) as a follow up to your presentation.
Use your presentation as a high-level briefing, summarizing your main points and then presenting and explaining enough detail to substantiate those summaries. Be prepared to go into more depth, if people want to know.
2. Encourage questions.
Many technical experts dislike Q&A, because they’re afraid they won’t know the answer to every question they get asked.
But Q&A is one of the best ways of making sure that the audience understands and cares about what you’re presenting.
When you’re presenting to business audiences (i.e., non-academic audiences), plan on 3 to 4 minutes of Q&A for every 10 to 12 minutes of presenting.
Prepare answers in advance. As part of your presentation preparation, create a list of the questions your audience might ask. Then prepare answers for those questions.
3. Keep it human.
Being impersonal doesn’t make you credible, authoritative, or objective. It allows people to dismiss you and the importance of what you’re presenting.
Think of your audience members as partners in your presentation. Engage them in a conversation. Speak to them as simply and directly as possible. Talk the way you normally do, when you’re not “on stage.” Say I and me, you, and us. And never pay more attention to your slides than you do to the people you’re addressing.
Do you have any tips to share?