Don’t get me wrong. I love speeches–good ones, anyway–and I believe that speeches are a great way to influence and inspire audiences. But people, especially leaders, are giving too many speeches and, by doing so, lessening their impact.
Here are 7 Reasons NOT to Give a Speech
1. You don’t have anything to say.
If you don’t have something intelligent, insightful, or helpful to say to a particular audience — or anything they haven’t heard before and already know — it would be better to say nothing at all.
2. It’s not the right time.
When do you address a pressing issue, a crisis, or a traumatic event? Do you speak when emotions are at a fever pitch, when wounds are fresh, or do you wait a while? And when it is too late? It takes wisdom to know when to speak and when to keep silent.
3. It’s not the right audience.
Don’t waste your time, consideration, and effort speaking to people who have no investment in you or your message, or who are clearly hostile and closed-minded. “Know your audience” is one of the most universally applicable pieces of advice when it comes to speaking. A corollary is, “Know which audiences aren’t your audience.”
4. It’s not the right event.
Most speakers underestimate the impact of the event in determining the success of their speeches. Before you agree to give a speech, find out 1) the schedule (when you’ll speak and what happens before, during, and after your speech, 2) the sponsoring organization, 3) the venue, 4) the room layout, and 5) physical factors (e.g. microphones, lighting, stage). I’ve been there, I know: some events are so poorly organized or present a different image from what you want to be associated with. If so, just say “no.”
5. You’re not the right person.
Just as some audiences aren’t right for you, you aren’t right for some audiences. Your unique values, interests, approach, personality, reputation, and style always come across in your speaking. (If they don’t, you’re doing something very, very wrong.) If you haven’t figured this out by now, I don’t know how to break it to you: not everyone will like you or trust you or be receptive to what you say. Vive la difference! Let someone else speak to them.
6. You don’t have the time.
Preparing a speech (a good one, anyway) requires time. Time to research your topic and your audience. Time to ponder. Time to craft your message and refine it. Time to rehearse it. If you don’t take the time, you’ll give a crappy speech or, at the very least, an utterly forgettable speech. Better not to give a speech at all than to give one that serves no purpose.
7. You don’t care.
If you aren’t passionate about the topic you’re asked to address, either find a way to turn the topic to something you do care about or decline to speak about it. How can you expect an audience to care about what you say when you don’t care?
Giving a speech is both an honor and an obligation, an opportunity to say and do something worthwhile. Use it wisely. You’ll have a greater impact if you speak less frequently and if speak only when you are the right person with the right message for the right audience at the right time.