How often do these little indignities repeat in your professional life?
- You give a presentation about something important, but everyone ignores it.
- You are asked to propose a solution, but shy away from doing it because you lack the skills or confidence.
- You get overlooked by everybody — including your boss — because other people sound like they know more than you do.
- You get passed over for a promotion, because people don’t understand what you’re talking about.
- You watch a colleague get credit for an idea you proposed earlier but with less poise.
You may have great ideas. You may know more than other people. You may be an expert in your field.
But what good is your experience and knowledge if you can’t communicate it? If you can’t make people pay attention? If you can’t make them value what you’re talking about and want to do something with it?
Knowledge isn’t power.
Putting knowledge to use is power.
And communicating knowledge — in writing and in speaking — in a way that lets people understand and act on it is one of the most valued skills in business today.