My book, Real Leaders Don’t Do PowerPoint, is being featured in a promotion this month in South Africa.
My editors in the UK distribute the book throughout much of the English-speaking world (the UK, Australia, New Zealand, and the Union of South Africa). They’ve discovered that airport bookstores are responsible for a high percentage of the books sold. Which makes sense, since a lot of business travelers buy books while passing through airports.
So the editors decided to run a promotion this month. They’re having airport bookstores place copies of the book in prominent positions throughout the bookstores. I’ll be interested to see what effect the promotion has.
Real Leaders Don’t Do PowerPoint isn’t a rant against PowerPoint.
There are, of course, reasons to rant against PowerPoint. (It is almost universally poorly used.) But my book focuses more on the intersection between leadership and speaking. I believe that leaders speak not primarily to communicate information, but to influence, motivate, and inspire audiences. (Check out When NOT to Use PowerPoint.)
When used well, PowerPoint can do a good job presenting information. But it’s really not an effective tool for shaping the way audiences think and feel and act.
I’ll keep you posted on how well the promotion in South Africa goes.
Are you an author? If so, what strategies for promoting your book have worked? What strategies haven’t worked?