All speeches have to be clear.
If you confuse an audience, they tune you out. They may even turn on you, angry at you for wasting their time or making them think harder than they want to.
One way to make a speech clear is to keep it simple. Reduce the scope or complexity of the idea you’re presenting, and focus on a single feature or aspect of it.
The problem is, although simplicity can facilitate clarity, it can also dumb down an otherwise smart idea.
Some ideas—some of the most insightful and incisive ideas—are by nature complex. And if you simplify their complexity in an effort to make them clear, you’re doing a disservice both to your ideas and to your audience.
Don’t confuse “complex” with “complicated.”
Something is complex if it is composed of many interconnected parts.
Complicated is something else altogether. Complicated means “difficult to analyze, understand, or explain.”
I’m in favor of complex speeches, not complicated ones.
If your idea is complicated, you’d be better off writing a research paper or a white paper or a formal proposal. Written pieces give people time to digest what they’re reading, to pause when needed, to refer back to a previous point, to look something up, to think about one point before moving on to the next. None of that is possible in a speech.
Complex speeches don’t have to be complicated. They can be quite clear, even elegantly clear. It’s a matter of identifying the various pieces of the idea and arranging them in a logical fashion.
If you are yourself simpleminded or if you think your audience is, then by all means eliminate all complexity.
That’s what most people running for political office are doing these days. They’re taking complex issues, involving problems that have stumped people for years, and proposing a simple, one-size-fits-all solution.
Here’s the real issue. The simplicity or complexity of your speech should be determined by the idea itself. If the idea is simple, make your speech simple. If it’s complex—yay for you!—make your speech complex.
Either way, make sure it’s clear.
Check out How to Plan a Speech.