The easiest way to create a speech is to construct it using four building blocks: 1) claims, 2) evidence, 3) illustrations, and 4) audience participation.
Previously I looked at the first building block: the claim a speech makes, which I defined as a brief and clear sentence (or two) that sums up the speech’s message.
A claim — like FDR’s “The only thing we have to fear is fear itself” — is simply an assertion, a declaration made without support or evidence. Claiming something to be true doesn’t make it true, nor will it convince your audience that it’s true. To do that, you need to offer evidence.
Evidence, according to the dictionary, is “that which tends to prove or disprove something; ground for belief; proof.”