We often talk about motivation and inspiration as if they’re they same thing. But they’re not.
What Is Motivation?
Motivation is about moving people to take action if not immediately, then within the very near future.
It heightens people’s emotions — especially their hope, desire, enthusiasm — urging them to act in a way that accomplishes a specific goal.
And it holds out the offer of a reward, a reason or a motivation for people to act.
Before a big game or during halftime, coaches motivate their teams to go out and do their best. What’s the goal? Win the game. What’s the reward? The pride of victory and of being a champion.
There’s a wonderful example of a military leader motivating his troops before battle from the movie Patton.
The speech as it’s delivered by George C. Scott is almost word for word the same speech that General Patton used to give the day before sending his troops to fight.
What does he want from his troops? To attack, never to stop, never to retreat, and most of all to kill the enemy. What reward does he offer? It’s better to kill them than to be killed by them.
So motivation involves moving people to take immediate action to accomplish a short-term goal. It does so by appealing to their emotions and by offering them some sort of reward or recompense.
By necessity, you have to keep motivating people over and over again. It doesn’t last, but as Zig Ziglar was fond of pointing out, neither does bathing, and that doesn’t stop you from bathing.