Archives For metaphor

Change the ConversationI’ve recently been talking to a consultant from CRA Inc., a consulting firm outside Philadelphia. Because I liked her approach, I checked out the company’s website where I came upon a line that sums up much of my own thinking: 

“Change the conversation and you change the outcomes.”

If you accept that premise, as I do, the question then becomes, “How do you change the conversation?”

In speechwriting/communications circles, the typically answer is, you change the “frame” that people use or you “reframe” the way they look at the issue.

I prefer to talk about changing the metaphors we use.

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