I’ve recently been talking to a consultant from CRA Inc., a consulting firm outside Philadelphia. Because I liked her approach, I checked out the company’s website where I came upon a line that sums up much of my own thinking:
“Change the conversation and you change the outcomes.”
If you accept that premise, as I do, the question then becomes, “How do you change the conversation?”
In speechwriting/communications circles, the typically answer is, you change the “frame” that people use or you “reframe” the way they look at the issue.
I prefer to talk about changing the metaphors we use.