Q&A is one of the most engaging, powerful, and effective elements of a presentation.
And yet many presenters (especially technical experts) avoid Q&A, mostly out of fear that they’ll be asked a question they can’t answer.
Addressing your audience’s questions makes them feel like participants, not passive recipients of your wisdom from on high. Their questions let you gauge how well they understand and accept your ideas.
I used to be happy with my presentations when the audience didn’t ask any questions. Their silence, I thought, meant that they understood and agreed with what I had said.
Now I think that an audience’s lack of questions means that they are so confused or so uninterested that they can’t be bothered.
Stirring the audience up and making them want to ask questions is a good thing. Knowing how to respond in a way that feeds their interest and drives home your message is even better.