My book, Real Leaders Don’t Do PowerPoint, is being featured in a promotion this month in South Africa.
My editors in the UK distribute the book throughout much of the English-speaking world (the UK, Australia, New Zealand, and the Union of South Africa). They’ve discovered that airport bookstores are responsible for a high percentage of the books sold. Which makes sense, since a lot of business travelers buy books while passing through airports.
So the editors decided to run a promotion this month. They’re having airport bookstores place copies of the book in prominent positions throughout the bookstores. I’ll be interested to see what effect the promotion has.