He doesn’t parrot someone else’s words. He doesn’t follow a script. He doesn’t depend on a teleprompter.
As a result, many people consider him spontaneous, authentic, trustworthy.
I think Trump learned how to speak the way he does from hosting 14 seasons of The Apprentice, a reality TV show. And I think we can learn something from him.
Reality TV seems real. But it isn’t. It doesn’t show life as it is.
- selects compelling participants
- places them in artificial situations
- fabricates and escalates conflict
- scripts an overarching narrative
- coaches participants’ reactions and dialogue
- sifts through hundreds of hours of boring video to edit together a final show
In the same way, Donald Trump’s speeches seem unscripted, but they’re not.
Trump’s speeches are soft-scripted. Which isn’t a bad thing. Which is something you might consider emulating.