Ask any author.
One of the hardest parts of being an author is selling your book.
Yes, writing it was taxing and time consuming. But selling it can be even more challenging.
Selling your book means bringing it to people’s attention, making them interested in it, and finally moving them to buy it.
Other people—with some prompting on your part—will make your book available. They may even take people’s money in exchange (and give you a percentage of their take). But they won’t publicize it and they won’t market it, unless you give them a lot—and I mean a lot—of money. They won’t make people want to buy it. They won’t, in short, sell your book.
That’s your job.
There are many ways to make people aware of your book, to make them want it, refer it to others, and buy it.
Here are some of the most effective strategies: