One of the core responsibilities of leaders is to communicate their organization’s identity, mission, and vision — internally and externally — in a way that promotes its success.
That’s why leaders speak all the time — giving formal presentations, talking at meetings, and holding casual (but purposeful) conversations.
That’s why leaders speak when when expectations are high and the consequences may be momentous — in times of crisis, change, or opportunity.
That’s why leaders speak as representatives of their organization –advocating and championing its policies, initiatives, and vision.
And that’s why leaders speak to influence and inspire others — not to communicate information.
