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When giving a speech, business leaders today tend to choose one of two options: speaking from a written speech (a script) or from  a list of talking points.

The Plusses and Minuses of Speaking from a Written Speech or Script

A script for a speech is a written text: a word-for-word document that speakers read to their audiences.

On the plus side a script is carefully constructed. It has a beginning, middle, and end; a logical and persuasive flow; and the right balance of information, ideas, explanations, illustrations, and stories.

A script uses rhetorical devices—phrases and sentences that are both memorable and moving—to engage the audience’s hearts and minds.

And a written speech makes the speaker sound smart, articulate, leaderly. (Is leaderly even a word?)

On the minus side, writing a speech is time-consuming. It’s expensive, if you don’t write it yourself. And it’s difficult to get right. (Not many people have the training or experience needed to write one).

Also, few speakers have the ability to read a script without sounding stiff and overly formal.

The Plusses and Minuses of Speaking from Talking Points

Talking points are a list of the most important information and ideas—summarized in a phrase or short sentence—concerning the topic of the speech.

The biggest plus of talking points is efficiency. It takes several hours, sometimes many days, to write a speech. You can throw together a list of talking points in the morning and be ready to speak by lunchtime.

And when you speak from talking points, you sound, well, unscripted. Given todays political and cultural climate, audiences think they’re hearing the real you.

The main minus of relying on talking points is that, well, you should unscripted. Unless you’re an accomplished, articulate speaker, your speeches will sound like an ordinary, everyday conversation: rambling, unfocused, and lacking any clear direction.

What’s the alternative to speaking from a script or from talking points?

What if you don’t have the time to put into writing a speech but you want something more focused and purposeful than talking points?

I recommend using what I call “soft scripting.”

A soft script is hybrid. It has elements of a fully written script, but it looks like a list of talking points.

A soft script is a very detailed outline—maybe two pages long—with a very clear structure:

  • an introduction that captures people’s interest and gives an overview of what’s to come;
  • three to five main points that explain, substantiate, and illustrate the speech’s main idea; and
  • a conclusion that issues a call to and an impetus for action.

It captures in writing carefully crafted phrases and sentences that are meant to be spoken word for word.

A soft script takes more time to create than a list of talking points, but less time to write than a script. It makes speakers sound smart and spontaneous. And it presents a clear and persuasive argument without wasting time or an audience’s attention.

CEOs speechesCEOs give speeches all the time, to many different audiences, for many different reasons. And a lot rides on those speeches — their prestige, their ability to command people’s attention and support, the success of a project or even of their organization.

Because they are busy and lack the time to prepare a speech for each event, CEOs frequently speak from “talking points.” They may have jotted down those talking points themselves or, more commonly, their communications director or administrative assistant may have prepared them.

Talking points are a short list of statements that sum up a person’s position on a particular issue or an explanation of an important matter.

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