Masterful speakers create images in their audience’s minds, because long after people have forgotten everything else, they’ll remember the images.
Think of Churchill’s evocation of the “Iron Curtain” or Herbert Hoover’s classic campaign slogan “A chicken in every pot and a car in every garage.”
You don’t have to project images on a screen when you give a speech or presentation to create images in your audience’s minds.
You can engage an audience’s imaginations in a speech in at least four ways.
