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Make the best use of your speeches.A lot rides on a speech. The success of a project or an initiative. Winning a proposal. Getting the green light for a project. Changing people’s perceptions of a key issue. Your reputation. Perhaps even the future of your organization.

The problem is: it takes time to create a compelling speech. And who has time these days?

(By a compelling speech, I mean one that wins people’s hearts and minds, and stirs them to action.)

The answer is: put time and thought into creating a compelling speech and repeat it. Recycle it. Reuse it.

Three Reasons for Repeating a Speech

1. Repeating a Speech Saves Time and Money

Total up the cost of a speech — your time and other people’s time at the going rate — and you’ll realize how much giving a speech really costs.

If you only give a speech once, it’s a very expensive investment. But if you give it ten or twenty times (changing it slightly to suit the audience and occasion), well, that’s another story.

2. Repeating a Speech Makes It Better

Every great speaker knows this secret. A speech gets better the more often you give it. (That’s one reason why rehearsing a speech is so essential.)

The first time you give a speech may be good. But it’ll get better each time you give it. Say it again and again and again, and it’ll get better and better.

Repeating a speech improves its content. (You change it subtly, sometimes substantially, in response to your audience’s responses.) And it improves your delivery, making your more confident and more self-assured.

3. The Message is Worth Repeating

You can’t say the important things too often.

People don’t listen all that well to begin with, and they may miss what you’re saying the first time around. Or they may hear it and not really get it. Or they may understand what you’re saying and forget it.Or they may not think you mean it.

So say it again, Sam.

Sometimes, of course, you can’t or shouldn’t repeat the entire speech. But you can always recycle parts of it. You can tell a story or anecdote, cite a study or statistics, make an assertion that you polished and presented in one speech in an entirely (or almost entirely) different speech.

Try it. See how it works for you. Create a really great speech. And repeat it any time you get the chance. Once you perfect that speech, you can create another. (I recommend having three core speeches.) But always find a way to repeat, recycle, and reuse the speeches you create.

Prepare Presentation in a PinchDo you ever have to prepare a business presentation when you haven’t been given adequate notice or time to prepare?

If you’re like most business people these days, here’s the problem you face.

On the one hand, you have to prepare.To give any sort of presentation without doing your preparation is to court disaster. And preparing a presentation takes time. 

And on the other hand, time is the one thing you don’t have. Typically, you are given little advance notice: “I want you to make a presentation at tomorrow’s meeting.” And typically, you are overworked and have little, if any time, to prepare.

So what do you do?

How do you prepare a presentation when you are given short notice and little time? 

5 Steps for Preparing a Business Presentation in a Pinch

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IDEA MAN iStock_000017496132Large

A great talk of any sort — a speech or presentation — requires preparation. No surprise there. It takes time and effort to plan and craft an effective presentation.

I’ve written about strategies and techniques for preparing a presentation elsewhere. Check out How to Prepare a Presentation or How to Plan a Speech or How to Plan a Technical Presentation or even How to Plan an Oral Proposal.

But that type of preparation — the kind you undertake in hours, days, or weeks before your presentation — is just one phase or, more accurately, the final phase of speech preparation.

There are actually three phases of speech preparation:

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Roosevelt giving his firs fireside chat

Conversational presentations, which are sometimes the best, take a lot more work than you’d think.

Franklin D. Roosevelt was a fine orator. His speech to the U.S. Senate the day following the attack on Pearl Harbor asking for a declaration of war against Japan is a classic. It’s masterfully crafted with beautiful and haunting phrases. And it was delivered with power and poise.

But in his time Roosevelt was better known — and better loved — for his “fireside chats.” Over the course of ten years he gave a series of thirty radio addresses in which he spoke directly and personally to the American public.

Roosevelt’s “chats” are a model for today’s speeches. Read them and you’ll see what I mean.

They are conversational. (That’s why they’re called chats.) It was easy for his audiences to imagine that he was seated with them in their living rooms, simply talking with them.

And yet they were at the same time totally unlike conversations as we know them. Pay attention the next time you have a conversation. Or better yet, record your next conversation and listen to it. I guarantee, you’ll be appalled.

A typical conversation is not a pretty thing. It’s unorganized. It has no goal and follows no plan. We start a sentence going one direction and shift course halfway through. We rarely complete a thought, much less a sentence. We say “um,” “ah,” “you know,” and “like” more than we’d want to admit.

So the trick is this:

A good speech is like a conversation (clear, direct, personal, engaging) and unlike a conversation (planned, structured, purposeful, precise).

That’s why Roosevelt’s chats are worth emulating or, at least, learning from.

The very first sentences of Roosevelt’s first fireside chat are:

I want to talk for a few minutes with people of the United States about banking–with the comparatively few who understand the mechanisms of banking, but more particularly with the overwhelming majority who use banks for the making of deposits and the drawing of checks. I want to tell you about what has been done in the last few days, why it was done, and what the next steps are going to be.

Notice a couple of things:

  1. He says “I” and “you.”
    Those are the pronouns of a conversation. I am talking to you. Gone are the days, fortunately, when speakers would use silly circumlocutions like “this speaker” to avoid saying “I,” out of fear that they would sound too egocentric. But speakers still use “they” or “them” when speaking to or about the audience.
  2. He eliminates all pleasantries.
    He doesn’t say, “I’m happy to be here with you today.” He doesn’t thank the sponsors or meeting planners, or acknowledge dignitaries. (And, of course, he doesn’t apologize for being a poor speaker or for not having had the time to prepare.) He just jumps right in, as you would with a conversation.
  3. He identifies what he’s going to talk about.
  4. He uses a simple, clean structure and simple, clear words.
    His first sentence is a long wind up, a formally constructed sentence that is still easy to follow. It contrasts perfectly to the second sentence, which is a model of clarity and simplicity. Each word in that second sentence is a single syllable.

Roosevelt didn’t waste a word. Not a single word.

His address was so conversational that you might think that he was simply speaking spontaneously or from a rough outline. But you’d be wrong. To achieve the effect of sounding conversational, he–and his speechwriters–worked hard. They prepared his remarks. And he practiced them. And he was a masterful speaker to begin with.

So here’s my takeaway:

If you want your speeches and presentations to sound conversational, you have your work cut out for you.

Prepare an outline. Write out your speech or, at the very least, write out the opening and closing and main points. Edit it. Edit it again. Prepare another outline. Rehearse. Rehearse. Rehearse.

After all, you want your presentations to sound like an idealized conversation, like the dialogue in a good movie or play, not like a common, everyday conversation.

photo courtesy of

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